Close
homebrands and agenciesretailers and real estateterritories and institutionscase studies

Orange — OOH Advertising

The company invests heavily in OOH across 57 countries but lacked metrics to measure impact, optimize spend, or guide media decisions. It needed a solution to evaluate and refine its OOH, DOOH, and outdoor event performance for better ROI and retail alignment.

solutions

  • Seiki audited the company’s OOH media plan in Kinshasa to measure campaign impact with precise metrics
  • Analyzed reach, coverage, frequency, and attention levels of OOH and DOOH campaigns
  • Measured recall rates and post-exposure consumer behavior among the target audience
  • Provided a clear, data-driven view of advertising performance in the DRC

value created

  • OOH becomes comparable to digital and traditional media
  • Transparency and measurement accuracy
  • Optimized media planning and budget allocation based on real audience insights

summary

Measuring OOH and DOOH campaign impact to improve ROI and media planning.

next cases